Gotham Health is a New York City Agency with the growth potential of a startup. The services that we offer our patients at low or no cost are always expanding, and our growth to over 30 locations has been exponential.
I have been pivotal in launching promotional campaigns for new service lines and programs to be cohesive across all 30 locations and present branding that individualize marketing campaigns with unique patient population while fitting into our branding guidelines. I created a branded logo formula for our projects that required individual logos and icons.
Gotham Health BUPE Clinics promotions were needed to raise awareness for walk-in services at two of our locations. These clinics offer services for substance use disorder. Campaign development along with messaging, trackable QR codes, website design, media plans including streetside digital screens, printed collateral and more. (Some promotional materials have yet to be launched).
Gotham Health, Radiology rebrand launched in 2024 at ten Gotham Health locations. There is a need for fast, reliable radiology services for patients in our system and thanks to investments from elected officials for renovations and new equipment, MRI's, X-Rays, Ultrasounds and more are now available for our patients.
We have isolated our radiology services to be streamlined and created strategies to promote our services to other primary care clinics in NYC that do not have direct referral partners for their patients' radiology needs.
Partnerships and networking have been key in growing relationships for radiology referrals. I designed and oversaw the development of custom promotional boxes for giveaways (see below), designed branded signage for every waiting room (see left), print collateral for outreach events and created branding guidelines for all digital promotions.
